'From long-form to Shorts, YouTube offers a powerful ecosystem where creators and brands can co-create stories that resonate—and drive real impact. Here’s how marketers can harness that full potential.'

'To unlock proven efficacy and efficiency, CPG marketers should synergise their traditional spends on TV with TikTok- a platform that has emerged as the ‘new eye level’.'

'TikTok's inaugural Star Camp 2025 offers top-performing agencies in Southeast Asia the chance to supercharge growth through structured learning, strategy, and serious perks.'

'From swanky rooftop hotels with jaw-dropping views to properties packed with Thai heritage design, Bangkok is a playground for Instagram aficionados.'

'In its captivating Year of the Snake campaign, Budweiser encourages consumers to shed its packaging and unravel messages of good wishes.'

'As an industry leader in the mobile charging market, the premium brand is clear about its purpose centered around innovation, culture, and emotional design.'

'The high-profile jury of YouTube’s prestigious annual Southeast Asia awards talk to Campaign about highlights, trends, and learnings from this year’s batch of winning entries which showcase a great emphasis on AI, holistic marketing approaches, and creative impact.'

'Kuala Lumpur is a city of contrasts. One minute you could be devouring dry-aged steak at a rooftop restaurant, and the next you could be eating nasi lemak beneath a ramshackle stall in a nearby Malay village.'